At the end of this 3-day-long series, these are the questions that your instructor for the FMCG Marketing 101 series will answer:
Session 1 - The Foundation of FMCG Marketing: Bring Out Some Truths To The Surface (1.5 Hours)
- What does an FMCG Marketer really do? Is the path to a Marketing career as straightforward as it seems, or is there some unknown twist or challenge that you're bound to face?
- What are the skill sets common to all FMCG Marketing professionals? What skills will you need to build to get to their level?
- As a Marketing professional with, say, a Unilever or a Nestle, what should be your realistic long term and short term goals?
- A day in the life of a Brand Manager is too short to learn anything - what does a year look like in the life of a Brand Manager? What are the targets to chase, the obstacles to face?
Interested In This Series? Sign-Up Now! Limited Seats Available.
Session 2 - Getting Into The Technicals of The Role: How Do FMCG Marketers Do What They Do? (1.5 Hours)
- What is a 'Marketing Mix'? How do you go about developing a 'Marketing Mix'? What impact does it have on your job/company?
- What is the journey through a standard process at an FMCG company?
- What is 'de-risking' of a project? How do you de-risk a project? Why is it crucial for the role of an FMCG marketer?
Session 3 - Gaining More Technical Insights, Applying Gained Knowledge (1.5 Hours)
- What are consumer insights? How do you use consumer insights to do your job better?
- What is the process of concept development? How do you frame a Marketing concept? What method can you adopt to ensure accuracy?
- An interactive exercise on insight development for participants of FMCG Marketing 101.
Apart from this, your instructor will also talk about what it takes to reach such a senior position at an organization as reputed as Unilever. Beyond this, he will also be taking questions from at the end of every single session! In fact, you can go ahead now and ask your burning questions about FMCG Marketing and Marketing careers in general here, and these will be taken up by your instructor in one of the sessions!
Whether you're deeply passionate about the field of Sales & Marketing, are confused about a career in Sales & Marketing, or just want to know more about Sales & Marketing so you can ace your job interviews, we guarantee that these 4.5 hours hold the potential to take you many steps closer to your career goals.
The time to invest in your career is now. Enroll now for FMCG Marketing 101 and the InsideIIM Marketing Festival here.
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