ABG-CHANGING LIVES FOR GOOD, IIM Raipur

Building Strong Brands

Aditya Birla Group is present in different sectors such as Fashion, Cement, Metals, Mining, and Financial services to name a few. Aditya Birla Group has been a big part of my life mainly through its Fashion and Retail Industry. With having multiple brands such as Allen Solly, Louis Phillippe, Pantaloons, Peter England, Van Heusen, and many others it is a no brainer for me to choose Aditya Birla Group for my clothing. I always wear Aditya Birla Group brands with confidence and the same reflects within my personality. I can confidently say that Aditya Birla Group stands as a benchmark in the sector not only for me but also for everyone. One interesting fact about Aditya Birla Group is “Aditya Birla Fashion & Retail Limited sells two garments every second”. From this, we can fairly say that Aditya Birla Group is impacting thousands and thousands of people in their day to day life.

Making a Difference

The activities Aditya Birla Group doing under Corporate Social responsibility are already impacting our societies at a higher level. From operating schools, providing meals, conducting medical camps for children to conducting skill training for people Aditya Birla Group is making a difference to over millions of people in our country.

Finally, Aditya Birla Group has shown us that Having a vision and reaching that vision by showing passion, commitment, speed, seamlessness along with integrity will create a superior and long-lasting value.

How I overcame challenges to achieve my ambitions in life so far?

Challenges are part and parcel of our life. We face challenges when we are out of our comfort zone and I strongly believe that life starts at the end of our comfort zone.  Overcoming challenges will help us to become better persons.

During my working days in Indian Overseas Bank, I was posted in Tamilnadu where I did not know the regional language. As a banker, being in a service industry, communication with customers is a major part of my job nature and initially, I found it difficult to converse in the regional language. But later with an objective to provide better service to customers I took it as a challenge and learned the regional language and successfully overcame the language barrier.

Soon after, a major IT migration took place in our organization. Since the new software was entirely different from the existing software, even experienced employees in the bank found it to be difficult. I took responsibility in learning the new software by working extra time.  In the process I took the lead in solving technological problems using my analytical skills, ensuring smooth running of the branch operations.

Later with an aim to enter into one of the reputed B schools in India, I started preparing for CAT. Being a branch manager in a bank and working in a high-stress environment, preparing for CAT seemed like a daunting task. But to achieve my goal, I changed my lifestyle and started doing exercise which helped me to manage my stress level. Besides, I created a time-table and planned my day in advance which made me more efficient. All these changes made me reach my objective of doing MBA in a prestigious B-school.

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