Aditya Birla Group - FMS Delhi

Just before joining FMS, I was working with a fitness start-up called FitArt based in Nagpur. I was handling all the marketing campaigns for FitArt. Throughout the year I initiated various digital marketing and physical campaigns to promote FitArt. But I always wanted to link fitness to fun, so I had undertaken an ambitious task to organize a Mixed Box Cricket Tournament within 7 days. After convincing my bosses for this event. I, first of all, looked at the optimum locations in Nagpur and checked for the availability of dates. After finalizing the venue, I accelerated the promotion of the event. We ran a small but effective campaign for the cricket tournament and the response which we got was truly overwhelming, in fact, we had to increase the scale of the tournament in response. Then I put all the efforts into giving these participants a memorable experience. We created teams containing both male and female members of various age groups, named these teams, created all the rule sheets and also took care of the music, snacks and fun events for the viewers who had come to cheer their favorite teams. And finally, we managed to put up a great event, even heavy rainfall in the middle of the cricket match could not stop the cricket teams and us to walk away from such a fun experience. Every player present at the tournament had a very good time and many requests just flooded over our inbox for the second season of FitArt Premier League aka The Mixed Box Cricket Tournament.
Organizing this event helped me know more about the ground realities in handling all the logistics and managing crowd of different demographics.