Why is it ‘big in my life’?
Every time that I hear the name of Aditya Birla Group, it consonance with ‘corporate fashion’ for me. Now there’s a little story behind it. I haven’t had the luck of nurturing a well-built physique, thus dressing style was always a challenge for me. This situation grew even more worse when I entered the corporate world. It requires us to maintain a set of protocols and not abiding by that comes with a cost. So being in a corporate world with inappropriate dressing style, takes down the name of the company you are associated it.
Now, here comes the part where Aditya Birla Fashion & Retail brand played an important part in my life. I was dressed in my best with the newly bought Louis Philippe formal shirt perfectly stitched to my built. As I was about to begin my presentation, the CEO of the firm complimented me which goes as “Your shirt may give you an extra edge today”. This boosted me with loads of confidence and the end result was utterly satisfying. From this day I was drawn towards this brand of formal clothing.
ABG with its 14 different sectors encompassing almost every facet of human needs has never backed down from its promises. Though it's fashion and retail brand is still pretty young and is in its emerging phase it has revolutionized the Indian dressing style both in corporate and casual culture. Its major strength is derived from the synergy between the renowned fashion icons Madura Fashion & lifestyle and Pantaloons. Another major aspect of this group is the initiatives to diversify its inbuilt business. With the recent news of entering into the ethnic segment, it opens doors for a wide range of traditional fashion styles. Lastly coming to its sustainability ideas, it has forayed commitment to give more than take from our ecosystem. Thus, it provides a directional approach, while encapsulating every aspect of life. Not only Aditya Birla Group is a marvel among many because of the effort and rigor by its people, it’s also a life enhancing part of me.
Comments