My contribution was appreciated by the category managers as I was able to give them insights about which brands and products could be added to their assortment. I learnt how certain brands and products have higher margins and are hence promoted more aggressively on the platform. I was also able to pin point certain products/brands that were a part of the Big Basket assortment but did not show up when customers searched for them. This resulted in a direct increase in their top line as these products in spite of being listed were not purchased by customers due to some system inadequacies that were immediately rectified.
I would like to advise future candidates to have an open mind towards any project that they are assigned and seek as much information about the company’s workings as possible.
Lastly, I would like to express my heartfelt regards to my project guide and mentor, Mrs. Anandavalli Sujatha and Mr. Sudhanva Kumar for their guidance, suggestions and constructive criticism throughout my internship.
Comments