Ashi Jain

It is that time of the year again. With exactly a month to go for CAT, there must be a plethora of thoughts running on your mind. One big question that one faces during this stage are which B-schools to apply for.Exactly a year ago, I was on the other

Storytelling is a feature that all the great brands use via means of advertising and marketing campaigns. It helps them to connect with the consumers and establish a trust which in turn fosters long-term relationship.Storytelling aids the brand image by bringing it to life. Let us now break down how great

In a country where a baby is born in every 2 seconds, merely uttering the word 'Sex' is considered as a taboo. Often, Marketing and Advertising firms face this challenge of advertising a product which is a taboo. On one hand we products such as Condoms and Menstrual Pads which