Ashi Jain

As part of the leadership series, MICA recently hosted Mr. Bhaskar Choudhuri, Chief Marketing Officer, APAC, Lenovo. In a session titled, ‘A Marketer’s Journey: from Chocolate to Chips,’ he shared his journey, how the consumer journey has evolved and what goes behind successful marketing campaigns such as Cadbury’s ‘Kuch Meetha

For an MBA interview, it is important for one to be abreast with various terms and concepts related to Economics. In the previous article, we have looked at important concepts related to Microeconomics. In this article, we will be looking at the concepts related to Macroeconomics. Macroeconomics is the branch of

Economics is of the commonly tested areas for MBA interviews. Economics concepts are interesting and fairly easy to understand. In simple terms, economics is about making choices. It can be classified into two parts based on its scope: Microeconomics and Macroeconomics. In this article, we shall try and cover the

Creating a brand is not enough, as you scale up your business, you need to understand the various aspects of a brand for it to succeed.This guide on Brand Management will equip you with the terminologies that will help you understand the world of Branding better. This is also an