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This article is published by Media and PR Committee, IIM Indore
This article is published by Media and PR Committee, IIM Indore
109 Stories
Utsaha - The Rural Marketing Fair By IIM - I
“UTSAHA” as the meaning goes in Hindi was started “with a passion” for understanding the consumer behaviour of people in rural India. 70% of the population residing in rural India is still not properly served products by the existing distribution network due to several reasons. We at IIM Indore via
Colours Drive 62-90% Of Your Sales - Sahil, IIM Indore
Yes, you read that right! It’s not always the path-breaking technology, cutting edge design, cool features or the best taste that drives sales. All of that too does the job, no qualms there, but when a customer sees your product for the first time, none of that really matters. Because
MBA Grad Turned Entrepreneur - IIM Indore Success Stories - Neeraj Gutgutia, Founder And CEO Of Right2Vote Infotech Pvt Ltd
An interview with Neeraj Gutgutia ( IIM-I Alumnus), the founder and CEO of "Right2Vote Infotech Pvt. LtdHere is what he has shared with us :Interviewer: How was your stay at IIM Indore as a student?Neeraj: It was a great learning experience. Apart from studies, you get to do many things
Which ESBI Type Are You? - Insights From The Robert Kiyosaki Theory - Author Of Rich Dad, Poor Dad
Many of us would have heard of the best-selling book 'Rich Dad, Poor Dad' , but only a few of us know about the cash flow quadrant theory, proposed by the author, Robert Kiyosaki. He divided the temperaments based on which people earn in life into 4 parts or quadrants.
