Dabur,The Missing Piece of Me! - Summer Internship 2018

The basics of Sales and Distribution would never have gotten so clear as they are now after doing marketing for a company like Dabur, for HPC products like Amla hair oil. This learning came from living the life of a salesman with the responsibility of regional head. This is the benefit of going on the field, you stop throwing around random ideas because you figure out what ideas have no scope, feasibility, and sustainability.

I look back at the submission I made at the end of the first week of my internship and my final presentation, I see a better decision maker in myself. I see a person who knows the business he is talking about because he has been on the field and observed and is not just throwing ideas which he heard somewhere without factoring in the context. I think what Dabur looks for in an intern is someone who will go in the market, make efforts, travel one extra mile to learn and get things done. Talking to retailers, having a cup of tea with the salesman, making sales call for products is something to enjoy and learn from because it is such an industry where not only the consumer goods but everyone is fast moving. The rapid pace of life is a necessity otherwise sooner or later you get precipitated. 

Guidance and help are surely provided by experts who have spent more time in the business than your age but only if you are smart enough to seek and use it. Learning is so vast which can never be confined to cases or textbooks. Though the frameworks I learned inside the walls of IIM Rohtak also played a very important role. The learning from the class is small pieces of this huge puzzle. I grew as a decision maker, I listened and learned better, I handled people above and beneath me in the hierarchy. I understood how the market works, how products are sold and why they are sold that way, how pricing and brand image helps, what impact ads make, what measures can be taken to increase sales, how is marketing incomplete without sales and most importantly why summer internship is addressed as a golden opportunity.