In addition to these events, the fest provided a unique opportunity to its students to attend workshops from FilterCopy, who recorded a landmark 13 million views with their new webisodes on YouTube. The workshops were divided into two halves. The first one was a Writer's Workshop conducted by Kartik Krishnan who's the creative director for content at Dice Media and Dhruv Sehgal who's an actor & a writer for FilterCopy among other projects. Then there was a Life Workshop which involved fundamentals of production, cinematography - camera work & art direction at large, storyboarding, photography and the process of bringing stories & content to the big/small/ tablet screen. The same was conducted by Aniruddha Patankar (DOP at Pocket Aces) and Bharat Mishra (Supervising producer at Dice Media).
The School of Ideas always has been headlined by artists par excellence, which provides students with an opportunity to work on a live event and work around the same to gain an immersive experience. The musical genius duo of Salim Suleiman headlined the MICANVAS concert this year and enthralled the audience with their critically acclaimed compositions. Salim-Suleiman are extremely popular around the world and are followed religiously on the tour circuit.
This MICANVAS was a sincere attempt from MICA to question the question and prepare and understand the environment for marketing in future. MICANVAS will definitely gain wide experience from this year’s edition and use the same to make next year bigger and better. The breathtaking participation from B-School students across the country made the event successful and provided MICA with the perfect platform to take MICANVAS the annual marketing fest to the next stage.
Authors –
PrithviKantiBandyopadhyay and Tanya Shridhar
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