Must Read Blogs For MBA Students And MBA Aspirants

1. Mad Over Marketing: MoM is a fun blog. They capture everything from brand wars on twitter, to a collection of some of the best and most important marketing campaigns. The blog is a very easy read and will help you broaden your horizon when it comes to thinking of how you can ante up your marketing/advertising game.
2. Duct Tape Marketing: Duct Tape Marketing focuses on small businesses and startups. They take into account that small businesses do not have the funds that large corporations do. So their marketing tactics need to be tailored to their financial capacity.
3. aimClear: aimClear wants to be the single resource when it comes to your personal as well as company brand by using every possible tool in the marketer's kitty - from social media to SEO, from conclaves to data management using basic tools like Excel.
4. Bufferapp social: Bufferapp is an exhaustive resource to help you manage, grow, and track your social media persona.
5. HubSpot Blog: A collection of 3 secondary blogs - focusing on sales, marketing, and your agency. This trio will help you streamline your sales activity, boost your pre-sales capabilities, help you traverse the maze of sales-killer questions like, "This is too costly", and also help you manage your time and productivity in a better manner.
6. Marketing Land: The Dealbook of marketing, ML is the one-stop solution for your marketing trends news requirement.
7. Startup Marketing | Ryan Gum: Ryan Gum is a growth hacker who helps create marketing plans for startups and small businesses starting from creating your initial pitch, attracting your first customer, and an exhaustive list of Startup Marketing Resources.
8. The SumAll Blog: The SumAll blog is like the child of Buzzfeed and Medium (and not in a negative sense). They post content which is useful and is also written in a fun manner. The articles are often crisp and under a 5-min read.

D. Economics

1. Freakonomics: The authors of the best-selling economics-infused-with-pop-culture book have more to say and share than the 2 books. The blog is usually a collection of podcasts that aim to explore the "hidden side of economics" and highlight outliers, which although rare, are extremely critical.
2. Why Nations Fail: On the same line as Freakonomics, the blog by Daren Acemoglu is a follow-up on his book of the same name and explores similar obscure events that shaped the rise and fall of nations and civilisations.
3. Economixcomix: The companion blog for the graphic novel of the same name by Michael Goodwin, Economixcomix explains the basic tenets of Economics in a simple way, along with illustrations to make understanding easier.
4. The Grumpy Economist: The perennial pessimist, the one who finds faults in everything, the dad who bores his kid during dinner with his constant rants and criticisms, John Cochrane provides an unabashed, and hard-hitting critique that exposes the not-so-sunny side of the world economy.
5. Investing and Economics Blog: The Curios Cat blogs is for us. The laymen. The dabblers. It focuses heaving on personal finance, economics, financial literacy, tax planning, credit management et al; stuff that affects the majority of the populace on a regular basis.
6. The Upshot: The NYT economics companion to its financial section, Dealbook, The Upshot is all you need to read to be perfectly updated of what is happening, why it is happening, what would be the consequences, and what could have been done better.
7. Economist's View: A collection of self-posts and the hottest posts from other economics blogs.
8. The Money Illusion: TMI focuses on the money and capital markets and provides wonderful commentary on financial crises, international economics, foreign reserve dynamics, monetary and fiscal policies, labour markets etc.

E. Leadership

1. Guy Kawasaki: Guy is one of the most well-known figures in Silicon Valley, and among the first "tech evangelist".
2. All Things Workplace: As the name suggests, this is a blog for managers, bosses, and professionals and aims to cover all aspects of workplace management including effective communication, employee engagement, conflict management, incorporating cultural diversity and differences, various facets of leadership, boosting creativity, and so on.
3. Seth's Blog: Seth is a funny guy. The funniest of all in this list. Although he calls his blog a marketing blog, it's more generic in nature and oft has funny quips and clever observations interspersed with longform articles.
4. Lean In: Everyone knows the book by Sheryl Sandberg, COO of Facebook. The blog aims to continue the story and encourage and empower women to face challenges, voice their opinions, and grow themselves in the workplace.
5. Switch & Shift: S&S aims at helping business transition from the traditional workplace model to the current, more information driven, globally-diverse-yet-connected workplace.
6. Hot Momma's Project: Don't go by the sexist-sounding name, HMP is sort of a companion to LeanIn and strives to help women claim their rightful place in the corporate world.
7. Culture University: In a globally inter-connected world, understanding, accepting, and imbibing cultural diversity is an important trait for organisations to sustain themselves and grow.
8. Big Think: Having Bill Nye, TheScienceGuy, on board is a big achievement for Big Think which aims to be an idea hub, an "Youtube for ideas" as its founders put it.

F. Others

1. Bob Sutton: Bob, a Professor of Management Science at Stanford, writes on everything including, but not limited to, workplace culture, book reviews, team management, employee management etc.
2. Harvard Business Review: HBR is the most popular published management magazine that covers almost everything relevant to an MBA degree. If there has to be a starting point for an MBA student/aspirant, this is it.

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About the Author:

Deepak Mehta is 27, highly eccentric. He can be found at most party venues. Deepak loves to read (And occasionally write). Originated in the hills (Nainital) but lost his heart somewhere on a beach in Goa. If found, kindly return to the owner.

A Computer Science graduate from BITS – Goa and an MBA from IIM – Ahmedabad. Currently resides in Mumbai. Also, he is one of the top writers on Quora!