The ‘More’ Retail store was another success story for the company that had a reach and connected to indian households. Their in-house manufacturing of ‘More Choice’ Pulses, grains, and other household products was a brand offering better quality at a much lower price when compared to other big brand competitors. This brand was relatable to many housemakers.
The Idea cellular (now Vodafone-Idea) service has the largest userbase when compared to any other Aditya Birla Group product/services this showcases the reach that the company has amongst the masses across all economic sections all over the country and myself like many other customers are surrounded and impacted with the Aditya Birla Brand, in one way or the other, knowingly or unknowingly.
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