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#KnowThyBrand

10 Stories

The Evolution of Goli Vada Pav | Ft. Harsh Pamnani, Author - Booming Brands

Starting with a single store in 2004 outside Kalyan railway station, near Mumbai, Goli Vada Pav is now India's largest ethnic fast-food chain with over 300 stores in 100 cities

The Evolution of Elephant Design | Ft. Harsh Pamnani, Author - Booming Brands

Launched in 1989, Elephant Design is India's topmost independent integrated design consultancy firm. It has won numerous national and international awards, such as 8 Rebrand International Awards, Design for Asia

The Evolution of Shaadi.com | Ft. Harsh Pamnani, Author - Booming Brands

Started as an experiment in the year 1997, presently, Shaadi.com is the world’s largest matchmaking service company with a presence in international markets such as the USA, UK, Middle East,

The Evolution Of FirstCry | Ft. Harsh Pamnani, Author - Booming Brands

Founded in 2010, FirstCry is India's largest omnichannel (web, mobile and offline) retailer focused on the needs of babies, kids, and mothers. It also runs India's largest maternity clinic gift

The Evolution Of BookMyShow | Ft. Harsh Pamnani, Author - Booming Brands

Launched in 2007, BookMyShow is India's largest online entertainment ticketing platform covering categories such as movies, live events, sports, plays, and others. Moreover, the company covers extensive content around entertainment

The Evolution of Paper Boat | Ft. Harsh Pamnani, Author - Booming Brands

Launched in August 2013, Paper Boat is one of the fastest-growing FMCG brands in India. In 2016, AFAQs ranked Paper Boat among the top 10 buzziest brands of India, and

Important Brand Management Concepts For Your Interviews

Creating a brand is not enough, as you scale up your business, you need to understand the various aspects of a brand for it to succeed.

#KnowThyBrand - Kurkure

Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to