MISB Bocconi

Luxury is about receiving personalised services. Ask the tall man at Taj. At the end of the day, Luxury is barely about the ostentatious show of money. It's not the

Luxury is a social marker. It makes the owner of the luxurious product feel privileged. Wouldn't you feel privileged to own a Rolls Royce? In this video, Alessandro Giuliani, Managing

In this third video, Alessandro Giuliani, Managing Director of MISB, explains yet another constituent of Luxury - It is linked to heritage, culture and know-how. The Black Bowmore Scotch Whiskey

In this second video, Alessandro Giuliani, Managing Director of MISB, explains the first constituent of Luxury - It is Timeless. Fashion changes with every season. But luxury? Never. One such

What is the true meaning of Luxury? A casual google search will suggest that it is "a state of great comfort or elegance, especially when involving great expense". However, Luxury

What do we learn from the failed 1996 Everest expedition? What do we learn from a famous expensive FBI project that cost 170 Mn Dollars but no results? Why did

The Real Life MBA is a series where InsideIIM and Professors from Top Business Schools learn the practicalities and challenges of running a successful business in India by interviewing business

Why make learning a mundane activity when you have a chance to learn it from a movie?And there isn't a better way to narrate a tragedy than as a comedy.InsideIIM