Reputation Management
When Sachin Lost His Cool With British Airways - Strategy With RS
Sachin Tendulkar, the living legend, was at the receiving end of ‘don’t care attitude of British Airways’.It managed to do what even Australian could not do through high voltage sledging
Reputation Management: What To Do When Your Brand Is Hit by a Scandal
"It takes 20 years to build a reputation and five minutes to ruin it." – Warren Buffett.