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Sales & Marketing

69 Stories

My Tryst With Hector Beverages Pvt Ltd - Shanko Bag - IIM Kozhikode

There are only a few brands that would dare enter an industry dominated by the size and financial might of Coca Cola and Pepsi. Launched in 2013, Paper Boat of

FMCG Companies Exploring The Rural Niche - IMI Kolkata

Mr Abhijeet Sengupta from EverReady bestowed upon the students of IMI-K a unique opportunity to unfold the myth associated with rural marketing. The prevailing ignorance has made the understanding of this untapped

How To Leverage - The Power Of Persuasion

Leaders who inspire, have an innate ability to get things done, with the least resistance. Dealing with people can teach you, powerful lessons in persuasion!  This is even more so,

Marico's Next Gen - From IIM Bangalore To Dubai To PPO 

Marico in association with InsideIIM.com present to you a new series called 'Marico's Next Gen' wherein we showcase the journeys of the new recruits at Marico who successfully converted their

Business and Life : BCCI's Benevolence

Cricket stadia across small town India have suddenly started seeing the influx of large batches of school kids accompanied by their teachers and peons to attend the international cricket matches.

Of Shampoos, Honey And Lassis With Salesmen - Internship At Dabur

4 April 2016 - After a hectic first year at college marked by crazy hours of lectures, surprise quizzes, committee work and of course group assignments, it was time for