Social Media

Social media enables and amplifies everything from positives to complaints. Businesses need to be a part of the right conversations. This can happen with effective social listening. Social listening can

Dizzying lights, empty bottles lying around, greased boilers tilting over food-smeared kitchen slabs, dustbin stacked with paper-plates – the party was a hit. Biryani, Paneer Tikka, Chicken Tandoori, Naan, Butter

Hospitality industry largely depends upon word of mouth and positive reviews from trusted customers.  As most businesses are going online and on various social media platforms, it has become imperative

Every generation has occupied researchers, marketers, advertisers and advertising agencies for the last few decades. In fact, the study of generations has been a full-time occupation for some time. Each

Who would have imagined ten years ago that people would be checking their social media profiles, soon after waking up. Even before they brush their teeth or sleepily make their

As the competition for customer attention becomes fierce, many a brands, companies and start-ups are moving towards social listening as a way to gain those brownie points from the consumers.

I love digital marketing. So, every time I meet a business executive or owner, the conversations veers to social media. They ask me the inevitable question, “How can I sell

Governments, like bomb squads, must handle issues on social media with utmost care, not only to diffuse conflicts but also to encourage discourses on inclusive actions. We live in an ultra-connected world today,