What Singaporean Taxi Aggregators Do To Woo Customers

This marketing gimmick aided the taxi aggregator to remain in the minds of the public for a substantial amount of time. This positioning helped the company increase its revenues without spending a buck but by just a mere social move.

Observations made:

·         Repeat viewing leads to re-enforcement of a specific brand in the minds of a customer.

·         Frequent brand positioning through various means helps the company in the long run.

·         Companies need to come up with Out-of-Box Ideas to stay competitive in the market.

------------------

About the Author:

PaniendraDutt Kolluru is pursuing his 1st yr. MBA from Symbiosis Institute of Business Management- Hyderabad with Marketing as his specialization. He has two years of work-ex in a manufacturing company and is passionate about a career in Marketing & Sales.