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Nitya Muralidharan

Alumni | XLRI Jamshedpur

Nitya Muralidharan is a Second year student at XLRI Jamshedpur, she is passionate about writing , marketing and new ideas.

Nitya Muralidharan is a Second year student at XLRI Jamshedpur, she is passionate about writing , marketing and new ideas.

17 Stories

Teaching And Research In B-Schools

Most of the case studies we are given for analysis in b-schools are borrowed from HBR  (Harvard Business Review), the case is well written and the analysis is easily available online, and in some cases, some of these cases are so often repeated that they attain stardom (Pepsi –Cola wars).

All You Need To Know About Committee Selections At B-Schools

Dear Juniors,Now that you have been introduced to committees and have been inducted into college (Both formally and informally), the next natural step is Committee selections.Do you see everyone around flustered by the whole process, at this time at-least one year back I could classify the batch into broadly three

Nitya's Internship Experience With FMCG Marketing At ITC - XLRI Jamshedpur

Summer Internships are the culmination of a lot of things, expectations from the corporate world, application of all the theory we have learnt during sleepless nights and a test of fit if the company and the individual form a good fit.Summers for me started when I got an E-mail from

End Of An Era - Or Beginning Of A New One - The Pre-Internship Scenes

I walk through the empty halls of the college, the abandoned basketball court, the silent mess and the lonely common room. It’s the end of the first year and everyone has left for their internship, a handful of us are left as we are the last ones to leave, the hostel