All Time Favourites

There are some experiences that you can only get through a good book. Or two. Before you realise it, you'll be in a b-school, running in a rat race, no

Facing The Demons Within - The counsellor looked at me, in what looked like a mix of exasperation and pure frustration. The last hour or so had passed in his futile

Around 2 years back, on a weekday at 12 PM I would often look up from my computer and just mindlessly stare at things around me and wonder what I

To kick off Career Chats at InsideIIM, we had two star managers from Flipkart, Vamsi Madhav (Head – University Relations) and Arindam Mukherjee (Product Manager, also HBS and IIT alumnus)

June 3, 2013 was the start of a great adventure; my first job and that too, in the FMCG industry. Getting a foot in this glorified sector is the dream

Bud Light is a ‘mass’ beer brand. If you were the Marketing head of the brand what strategy would you come up with to make each bottle unique? Yes each

"If you are not embarrassed by the first version of your product, then you’ve launched too late." - Reid Hoffman, co-founder, LinkedIn

Samsung fast followed (euphemism for inspiration) Apple’s iPhone & made tons of money. But business history tells us that ‘fast following’ strategy can never be sustainable in the long run.