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Today’s customers are no longer satisfied being passively involved with the brand they patronize; they wish to be actively engaged with a brand because they subliminally believe that it belongs

[Featured Image by Amy Gizienski under Creative Commons]

Do you feel that your employees are unproductive, lack motivation, are neither self-driven nor engaged with their work and are not committed to the enterprise?

Do you consider yourself a leader? Of course you do, because you are highly competent :

In his fourth Founding Fuel episode, Rajesh Srivastava says that chasing profits may be self-defeating. It does not guarantee the kind of success earned by the likes of Apple, Google, Amazon, Facebook or

What is common to successful companies across regions and sectors? Three elementary rules really: One, a relentless focus on creating a better product or experience rather than a cheaper one.

Are you familiar with the new way of selling?

What is your brand advocacy score? Did you know why Google jettisoned an elaborate marketing plan made by an accomplished Coca-Cola executive? Does your brand provide an end-to-end memorable experience