Media plays an important role in changing the parameters of our society. The ideas disseminated through multiple mediums shape the cultural mindset of the consumers to a greater extent. One such debatable factor is the portrayal of women in the mainstream media.
MICA professor Harmony Siganporia breaks down the portrayal through the help of semiotics. How semiotics help in understanding the various codes in the Indian media? How marketing would be affected by these understandings?
If you are looking for answers, watch the video right now.
Comment below and tell us what you think about the portrayal of women in the Indian media.
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