The ongoing pandemic has changed the rural-urban divide in a huge way. In the last two years, a lot of things have shifted that include the rural-urban consumption patterns, contribution to the entire GDP of the country through agriculture, and opening up of the massive rural population to the digital world. And with this change, there is going to be an increased demand for able rural managers. IRMA is one such institute that specifically focuses on this aspect and prepares future managers in such a way that they make policies and come up with products and services for the people who form the majority in India. But how is this transformation going to take place and what sort of training would you be needing to do so? What sort of job opportunities you can expect after your MBA from IRMA and how could you understand whether you are the right fit? To talk about careers in rural management, we have with us Preeti Priya, Professor at Institute of Rural Management Anand (IRMA), who has been a part of the Institute for over 15 years now.
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When we talk about MBA and a business degree the image that comes to our mind is of a swanky corporate office and glass buildings in a posh locality. What if we tell you that there is a B-school that makes you look at the flip side of this MBA life and takes you closer to the ‘real India’. IRMA, through its Village Fieldwork Segment, makes sure that all the students undergo a compulsory stint as part of their program to understand the ‘human’ value of the people which consists of the majority of the population in India so that they can make a conscious decision for them while they make decisions in the companies or co-operatives they work in next.
In this article, we picked a few of the recent Village Fieldwork Segment experiences of IRMA students who would give a perspective of the program and its impact on them. Let’s hear them out!