Brand Management

Founded in 2010, FirstCry is India's largest omnichannel (web, mobile and offline) retailer focused on the needs of babies, kids, and mothers. It also runs India's largest maternity clinic gift

Launched in 2007, BookMyShow is India's largest online entertainment ticketing platform covering categories such as movies, live events, sports, plays, and others. Moreover, the company covers extensive content around entertainment

Launched in August 2013, Paper Boat is one of the fastest-growing FMCG brands in India. In 2016, AFAQs ranked Paper Boat among the top 10 buzziest brands of India, and

Creating a brand is not enough, as you scale up your business, you need to understand the various aspects of a brand for it to succeed.

Who is a Brand Manager? What does a Brand Manager do? Is it is a sales role or marketing role? These are some of the questions every MBA Marketing student

Continuing the conversation, an IIM Bangalore alum and a corporate trainer Rajesh Srivastava talk further about the changing paradigm of business in the world. From changing definition of sales, different

Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to

Here's Aarushi Agrawal, a MICA alumnus, sharing her journey from an Instagram Influencer to ITC Limited to Unilever along with tips on how to crack the selection interviews of colleges