Brand Management
How Rolex & Ustraa Used Storytelling To Build Their Brands
Have you seen a Rolex ad? They have expertly built a narrative around their brand, using their elegant design, as well as their brand ambassador - Roger Federer. It’s not
Brand Amitabh Bachchan's Revitalisation Decoded | Learning IRL By ABGLP
Are you interested in a marketing career? Do you want to ace the placement game and land an internship with your dream company? InsideIIM, in association with ABGLP, brings you
Make A Powerful First Impression During Interviews | Ft. MICAns
First impressions matter. And when in b-school, making a favorable first impression on your interviewers, colleagues, professors and alumni is super important. How do you make sure that your first
Branding In The Era Of Digital Media - Challenges And Opportunities
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott Cook
How To Become A Brand Manager - All You Need To Know About Careers In Brand Management
Are you interested in becoming a Brand Manager? Do you see yourself designing go to market strategies for brands, doing market research, and managing a brand's reputation and social media
BJP’s 2019 Campaign: A Perfect Management Primer
India has just concluded its marathon seven phase general assembly elections 2019 and BJP has won an astounding majority on its own. In the last three months, India has seen
