Brand Management
Do You Have What It Takes To Be A Luxury Brand Manager?
Are you looking to pursue an MBA in the near future? Are you aware of the risk involved in career growth?
The Journey Of A Brand Manager At Kraft Heinz | Shruti Soumya, MDI Gurgaon
Shruti Soumya, an alumna of MDI Gurgaon, joined Kraft Heinz as a Management Trainee and has had the opportunity of working in 3 different cities, adapting and learning along the
Founder And CEO Of InsideIIM And Konversation Talks About Brand Management And Professor Rajesh Srivastava
"One of the things that stood out with Rajesh Sir was how updated and current he is." - Ankit Doshi, Founder of InsideIIM & Konversations
How NOT To Create A Brand? - Brand Management
It's true that you cannot satisfy every customer. But a single dissatisfied customer can be a costly affair for your brand.
How Important Is It To Be Culturally Sensitive For Brand Management
A detergent company decided to advertise its product in Arab countries. The ad had a series of images showing a dirty t-shirt in the first picture, detergent and dirty t-shirt
Brand Management - Be Culturally Sensitive - Konversations
Why is culture so important to brand managers? How can culture make or break a brand? Learn the frameworks that every brand manager must use to build successful brands. In
Brand Management - Do Not Dissatisfy Your Customers - Konversations
Why should a brand attempt to satisfy every customer? Have you ever calculated the cost of dissatisfying a customer? Learn the frameworks that every brand manager must use to build
Brand Management Trailer - Konversations.com
Learn Brand Management in this unique masterclass by Rajesh Srivastava - the man who nurtured brands like Royal Challenge, Park Avenue, Bagpiper, Captain Cook Salt...
