Brand Management

Rahul Jain joined Marico in 2010. In spite of coming from NITIE, Mumbai, a school known for producing some of the finest Supply Chain professionals, Rahul has made a remarkable

Roushni Agrawal, MBA IIM Ahmedabad, is a Brand Manager at Marico, responsible for the hair oil brand, Hair & Care. In 2016, she was recognised by the Economic Times group

I love digital marketing. So, every time I meet a business executive or owner, the conversations veers to social media. They ask me the inevitable question, “How can I sell

The funny thing about rumours is that there are 2 kinds, as we all know from our personal experiences.  When a rumour starts you don't know if it is true

Earlier this month a mis-informed consumer  threatened to damage the 125 year reputation of Lipton, when she claimed to have found worms in Lipton Lemon Green Tea bags and then

Time and tide wait for none. And when brands renege on keeping up with changing times, they lose relevance and fade into oblivion—gradually, then suddenly, to paraphrase Earnest Hemmingway.

"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw

My summer saga did not start on the 4th of April, 2015 when I landed in Kuwait, neither did it start when I appeared for Alshaya’s selection process some months