How Important Is It To Be Culturally Sensitive For Brand Management

Have a look at cases of Kellogg's and McDonald's and how they almost lost out in the Indian market.

Key Takeaways

1. It is important to be aware of culture, laws, behaviour, etc. of the target market.

2. Exhibiting respect towards local culture can help brands gain initial acceptance.

3. This is extremely important for companies that are trying to go global and capturing market shares in new economies.

4. As seen in the case of McDonald's, at times it is important to redesign the product as per the local culture.

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