5 Things A Marketing Enthusiast Needs To Know Before Admissions Interview

2.       Know basic terminologies of Sales &Marketing: Most probably interviewers would not ask you directly but knowing the basic terminologies of STP, 4Ps, digital marketing, Ansoff matrix, primary & secondary market research techniques might help you in certain situations. For instance, if you are asked “Ok, so you are interested in Sales & Marketing, tell me how will you market XYZ product in 5 steps? “, you can answer in a very constructive way.

3.       Why Marketing? The basic question which you will face for sure is “why marketing”? or even “why marketing after IT/Engineering experience?” Be ready for those situations. Giving an answer that “makes sense” might fetch you the brownie points and assure the seat.

4.       Recent Buzz: If you want to make a career in Sales & Marketing then try to be updated with the recent news, a hyped TV show, a movie. Even a soccer match can become your interview topic. So, be aware of what’s going on outside the walls of your office cubicle.

5.       All-Rounder: Last but not the least, know a bit about financial, statistical, or operations terminologies. It can be CRR, SLR, recent RBI policies, the theory of central tendency, Six Sigma, Lean, SCM, JIT etc. In a stress interview, the topic can divert in those directions as well.

So, that’s a brief account of what you can expect in an MBA interview. Be prepared and save that seat in your dream college. Wish you the very best!

-------------------

About the Author:

Rahul Mukherjee is a student of the Class of 2018 at Shailesh J. Mehta School of Management, IIT Bombay. Rahul pursued his B.Tech in Electronics and Instrumentation Engineering and has a work experience of over a year with Accenture. A Marketing enthusiast, Rahul is an active member of MarkTrix, the Marketing Club of SJMSOM.