Now talking about how Aditya Birla Group has impacted me. It is improbable to not talk about any of the ABG products since I have always been surrounded by them throughout my life. Being a fashionista, I love to keep up with the latest trends and ABG brands make a large part of my wardrobe. But I would here talk about something that’s more appealing to me and that is the socially responsible aspect of ABG.
For over 50 years now, the ABG has engaged in impactful, welfare-driven activities in India and globally. The ABG works in 5,000 villages, reaching out to 7.5 million people annually. Over 60 per cent of these people live below the poverty line and belong to marginalized and vulnerable sections of society. ABG has actively contributed to the social and economic development of the communities in which they operate. In doing so they’ve had constantly striven to build a better, sustainable way of life for the weaker sections of society and raise the country's human development index.
The evolution of ABG with time to keep up with the fast-paced, versatile, constantly evolving markets of the present day while still being able to actively give back to the society is a symbol of its genuineness, impact-driven attitude and is one of the reasons why Aditya Birla Group is big in my life.
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