In the light of the dramatic transformation of the economic and business environment, Mr. Aditya Birla examines its impact on Indian industry and suggests ways in which companies can meet the challenge of change.
Dramatic, sweeping and far-reaching changes have taken place over the past three years, not just in India but across countries. Three years back, it would have been hard to believe that such a metamorphosis would take place in the economic scenario of the country — which is leading to changes, not just in business and industry, but in our very psyche, in our attitudes, in our way of thinking and even in our daily lives.
Aditya Birla Group wears its heart on its sleeve. Each of its companies in the country, and abroad, is busy taking up projects to empower women and change lives under its CSR activities.
Empowering women (CSR Activity)
The hand pump project at Hindalco’s plant in UP is a case study in empowering women. 15 years ago when Hindalco approached UNICEF to begin a hand pump project in Dudhi, UP, it was assured help only if the project was for women. Hindalco sought the help of UP Jal Nigam to train women and handle the quality of the hand pumps. It took six months of convincing the men of the village to allow 20 of their women to become a part of the project. When the women, who reported difficulties in repairing the pumps operated by bullock carts, were to be given cycles by the group, the men allowed on one condition: “No man can touch our women”. So the company arranged for women trainers. Today, every house in 10 metres has a hand pump and 80 women are associated with the project.
Aditya Birla Group is growing with every individual who is part of Aditya Birla Group directly or indirectly. Aditya Birla Group is, in not just my life, but the lives of those billions of people who think Aditya Birla group as our Brand.
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