Uniforms speak a lot. You won’t ask a person dressed as a fireman whether he/she is a fireman or not. It comes as an instinct, basically a logical mistake and an assumption. This was a place I was missing my point. The dress which I should be wearing, it should project a message of what I want to achieve. But as always, students don’t have that margin, that extra budget for going to high end clothes. You remain in under-grade, living on what your folks lend you in start of the month, and many times, away from your homes. The expenditure remains high and one is unable to spare some money for his/her clothing. This is where Aditya Birla Group comes in.
The target segment which the ABG hits with Pantaloons and Peter England is the one which wants a high-end product in affordable range all year round. It opens up a window foe middle class section of the society to touch the luxury of high class segment. The discount schemes with wide range of apparels to choose from provide inclusivity and a sense of luxury. This is supplemented by stores where everything is placed in a single mart with ease in a comfortable environment.
This also came to me as a section from where I can look into the image that I was sending to the world, what I stand for and what I am. ABG gave me a chance to come out of a cocoon in a manner in which I would not be judged or socially jeered upon. It helped me to take charge, feel confident about and a jump boost to start upon.
Thanks ABG
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