Aditya Birla Group - An Inspirational Journey- Sparsh Bhayare, IIM Visakhapatnam

Aditya Birla group is one of the most prestigious Indian multinational which caters to a wide range of needs of their customers ranging from leading fashion brands like Allen Solly, Peter England, Forever 21 etc., to a leading cement manufacturer as Ultratech Cement, to agriculture produce, poultry and sugar production, to the finance sector with and many more. It affects the day to day life of a large number of individuals not only in India but also abroad.  Like every other citizen of our country the Aditya Birla group has affected the daily choices that I make whenever I need a good or service. Sometimes we don’t even realise that the brand we are using also comes under the Aditya Birla Umbrella. Being the youth, we aspire to achieve big and the Aditya Birla group’s journey taught me how to multitask, expand and be the best at what we do. It also inspired me to understand the importance of balancing between business, earnings and social responsibility as most of the business houses in today’s era just concentrate on minting money but the Aditya Birla group helps farmers, small businesses, students etc. regularly. it teaches the importance of customer satisfaction and how the customer base can increase manifold across industry lines when the quality and service is great. Loyal customers are an asset and The Aditya Birla group has managed to maintain that reputation in the large set of customers. It inspires me to think of a start-up that I can initiate in future which can work on the ideals of The Aditya Birla group, though it is difficult to achieve the scale of market penetration since it is huge but working on the same lines can help a start-up to make a strong foundation for the years to come. The impeccable knowledge and vision of the management provokes the youth to widen their horizon and to dream big and work harder.