Aditya Birla Group- Born Locally, Ruling Globally- Aishwarya Deshmukh, NMIMS Mumbai

‘Why Aditya Birla Group is big in my life’

Founded at a time when India was under the British Raj (1857) and was undergoing a major rebellion against the British East India Company, our home-grown brand Aditya Birla Group has come a long way and has played a major part in Nation Building.

From political instability in India during the pre-Independence era to changing norms and regulations like liberalisation in 1991 and recession across the world in 2008, the group has withstood the test of time. Not only has it provided employment to millions of Indians, but also made some remarkable acquisitions thus being the Indian front-runner in the Business World.

As an aspiring engineer back then it was always my dream to get into the renowned BITS Pilani. The manner in which Aditya Birla group has changed with the changing times and taken tough but necessary decisions while staying modest and close to its roots resonates with my philosophy in my own life. Mr. Aditya Vikram Birla, India’s 'First Global Industrialist' is definitely an inspiration to all of us studying in B-schools and aiming to make a difference in the world.

The vibrant logo of ABG is highly coherent with the products of the company which have shown

• INTEGRITY of the Ultra tech cement in building the Bandra-Worli Sea Link (the lifeline for most Mumbaikars),
• PERFECTION of the Hindalco freshwrapp which keeps my food clean and fresh,
• flawless PERFORMANCE of the Idea network which has shortened the distances between Indians,
• QUALITY of Allen Solly formals which helped me get through all my interviews
• and above all the CHARACTER that ABG has exhibited through its various initiatives like Women empowerment and Aditya Birla scholarships for achievers.

I shall be forever indebted to the ABG group for making India proud.

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