In my opinion, an individual’s life is defined by the challenges that he faces and overcomes. These challenges manifest themselves in various shapes and forms. In fact, these challenges can often times be individual specific and as a result the magnitude of any challenge may vary from person to person. I, too, have faced challenges at different stages of life and I could share all the details for those times. However, I believe that every individual face one defining challenge of his life against which he can measure all other hurdles of his life. This is my account of that occasion.
For my first job I got an opportunity to work at a media house in New Delhi. For most media platforms, the source of revenue are the ad campaigns run by various advertisers. As a Business Development Executive, one of the clients allotted to me was an airline brand and my job was to bring them on board for their future media campaigns. This brand had refused to run their campaign on our station as the ad agency handling their marketing operations was apprehensive about our perceived limited reach in audiences. I was lucky enough to have seasoned senior colleagues around me who expected results from me but at the same time were willing to guide me and not letting me get discouraged. With the agency not helping, I finally decided that I had to meet the brand manager on my own. It was a risk as it may have irked the agency, however, it was a risk worth taking. After many attempts, when I was finally given a meeting, I knew I had to make it count. I prepared a presentation highlighting the lack of efficiency in the brands previous campaigns run on other platforms and how we could improve on that. I tried making them understand that as a brand they were better off running a campaign with us where we would treat them as a premium client at a competitive rate instead of any other platform which might have a higher perceived reach in audiences but is unable to execute the campaign efficiently. As I was hoping, the brand manager instructed the agency to include us for the next campaign. What gives me a lot more pleasure is that long after I left my job, this brand still continues to advertise with my previous organisation.
This experience taught me the value of perseverance and bold approach but more importantly I share this as my aforementioned defining experience because when you work for an employer you understand the concept of action or inaction and its consequences. I believe that this was one occasion where I fully took up the onus on me to deliver the result and the satisfaction I got after succeeding made this episode a cherished memory.
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