Aditya Birla Group - Redefining strength. Re-imagining the nation!| IIM Kashipur

 I think this is what Aditya Birla Group believes in for the humankind. 

Aditya Birla Group has been touching the lives of millions of people in the world for decades. Ranging from fashion apparels and   retail to banking and financial services, such is its global presence, that it is impossible to spend a single day without being affected by it one way or the other. All the eloquent bouquet of fashion brands such as Allen Solly, Ralph Lauren, Louis Philippe, Peter England are owned by the group. The apparel brands of the group perfectly cater to my choices as per the latest fashion trends, which the group’s brands themselves set.

My first acquaintance with the group began when I was in Kinder Garten, and my mother used to package my lunchbox with Freshwrapp, the leading brand of packaging foil by Hindalco Industries , which is a subsidiary of Aditya Birla Group. I came to know about the Idea sim when my father decided to give me a phone, and I thought- What an Idea, sirji! When our new house was built, we used UltraTech Cement, the 'engineer’s choice'. 

The philanthropic work and the Corporate Social Responsibility undertaken by the group is helping millions of underprivileged people get a better and sustainable way of life, by which it aims to achieve its vision of Making a Difference. Inspiring so many lives, it surely is making a difference.

Be it its irresistible brands like Van Heusen or the ad campaigns run by the group, it always tries to make a difference. Like, the #LetsBePeopleFirst campaign by People aimed at taking up the issue of gender inequality in India. In this way, the Aditya Birla Group has always striven at Creating Legacy. Curating Change. 

 Part B - How I overcame challenges to achieve my ambitions in life. 

"It takes you courage to reach the edge of failure, to realize your mistakes" 

                                                                                               - Kumar Mangalam Birla

This quote has inspired me all my life to try harder to achieve my goals. It inspires me to reach out for my dreams without having any fear of failure.

Though, in my journey in life so far, I have also faced many challenges, and have tried to overcome them. One of the biggest setbacks in my life was when I lost my uncle during my 12^th standard. I loved him dearly, and he was the one who held our family together. So, his death shocked all of us. I lost my focus on studies, and performed very bad in my preliminary exams. My confidence was hit very hard. But, I started to think what he had taught me. He had always inspired me to aim big in life and achieve our dreams by overcoming the challenges.

From that day onward, I made my mind that I will attain my goal, no matter what. My parents also helped me to regain my confidence. I started working very hard, with clear aim, without worrying what the results might be. And on the day of result, it came as a surprise as I had got the first rank in my school.

This incident made me realize that if we work hard, then no matter how many obstacles and challenges come our way, we definitely get the best results.

All we have to do is to see a dream to Rise Above The Rest.