Aditya Birla Group - Touching Lives | Rupal Bhatt, IIM Visakhapatnam

The vision of Mr. Kumar Mangalam Birla, to create a brand of immense worth with certain set of goals and aspirations that believes in creating value for its customers, is something that has led the group from being the architects of India to a global powerhouse that is known across the globe. Aditya Birla Group, the conglomerate and a fortune 500 company, supported by its talented workforce and spread across 35 countries has always believed in creating value products for its consumers that touches their lives and empowers them. The group’s evolution with time, reaching new heights through its ventures but at the same time always being loyal to its customer base reflects how genuine the group is. Coming from a small city, my very first encounter of Aditya Birla group was Pantaloons. I remember the very first branded cloth that I bought was from Pantaloons only. What I really like about their clothing line is the clothes are very comfortable, affordable and most importantly they are preferred by majority of the people because they have universal appeal.  It has given me the feeling of being the part of group that enjoys wearing branded clothes.

Idea network has been the part of my life since I got my first cell phone. Their network coverage and marketing campaigns always stood out from the crowd of other telecom clients. Speaking about marketing campaign, I recently saw the campaign of Aditya Birla Group, 2019. The new marketing approach of ABGL to revamp its old identity from being the architects of global India to supreme powerhouse, empowering people is very interesting. To satisfy the needs of new competitive world, the campaign “Big is what big does” is something that reflects thoughtfulness and innovativeness. This is something that inspires me a lot.

The company’s approach towards CSR activities is also something that makes me respect the group more. While going through the CSR initiatives taken by the group, be it in focus areas like education, healthcare, infrastructure, skill development; one can easily decipher the dedication and sincerity of the group towards overall development of the nation, keeping environmental concerns on check.

Truly, Aditya Birla Group has a huge impact on my life and has helped me evolve and grow as a person. It gave me freedom, confidence, developed my perspectives, made me more responsible and dynamic. Its values and dedication is something that I look up to and I would love to remain associated with this group throughout as a happy consumer.