Aditya Birla Group:The Name We Can Trust - Sidhant Harshwardhan, NMIMS Mumbai

UltraTech Cement Limited world’s leading cement makers & UltraTech Building Products business is an innovation hub that offers an array of scientifically engineered products to cater to new-age constructions. Not only they are providing the business solutions and excelling in it, they are selling an emotion to the people as house or home is something which people invest very carefully and that too not quite often, and thus they provide tremendous value to the customer, by providing the construction with excellent quality materials. They are also constantly striving to play a key role in finding effective and responsible ways to preserve the environment which offers a sustainable approach towards society as a whole.

ABG is winning big in Carbon Black Additives business by providing extremely sustainable solutions to companies across the tire, rubber, plastic, ink and paint industries globally. ABG is contributing BIG at the microscopic level as well. The fashion vertical of ABG that entails most popular brands like, Allen Solly, Louis Phillipe, Peter England etc have had a considerable value creation for consumers. They have developed a special place in consumer’s mind and people associate them with trust, value and status. Hindalco Aluminum can be found in each and every mobile phone body we are using in our daily lives. We are surrounded by products where ABG has a BIG role to play.

From car tires to clothes to our house to our mobile phones, everywhere it is ABG. Upon recognition of association of ABG with any of the product, an immediate sense of trust builds up in the minds of the customer as the values or vision which the company carries, directly resonates with what consumers want to see in any business.

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