'Aditya Birla, The Catalyst for Satisfaction'- Manu Sreelatha Subby, XIMB

Let's look down to a normal Sunday routine of my family. Sunday is a fun day for us. Ride the car through the city, especially at night and watching a movie is what my family loves the most. But once we pass through the secretariat to Thambanoor, we often stop our car for a bout of Sunday shopping. Once I get out of the car there are a plethora of options. Amongst them are Allen Solly, Louis Philip, Van Heusen. Other shops are a blur to me since I am not satisfied with their selections. I would have made up my mind to buy exactly two shirts from any of these shops. But once I go through the collections, I would end up throwing caution to the wind. When I am back in the car my wallet will be empty and I would end up buying some pieces of clothing from all of them. I was thrilled to bits when Pantaloons opened an outlet in TVM. When we head back home, my mom would insist on stopping in front of a shop by - More supermarket. She finds the ease of shopping there extremely appealing and it feels like it is customized for us at affordable prices. 

To me, Aditya Birla is an unstoppable institution which has a high influence in our day to day life. They charge forward in the market into new industries ranging from textiles, insurances, cement, and everything under the sun. Aditya Birla has customized the entire market in such a way that we can’t think of any other products in their respective sectors. Their brilliance in acquisitions around the world and bringing the whole global brands to India is making them the leader where ever they set foot. When I look back or peer into the future, I strongly feel without Aditya Birla my life would not be complete. 

The Path to Triumph: Overcoming Challenges

It was not easy to overcome all the hurdles to reach my abode at XIMB. When I was pursuing my engineering, where I was active in all the events conducted on campus. I started to realize my penchant to become a businessman. Once, I completed my B. Tech, I joined a reputed company in Qatar as a trainee engineer and was later promoted to the post of a sales engineer. During this time, I realized that to make an impact in the world we have to get a formal degree in management from a reputed college where I will be able to develop my skills further. Once that thought took root within me, life has been a whirlwind of challenges. After 2 years I joined another company as a sales operations officer to diversify my career. Where my working schedule was from morning 7:30 am to evening 7:30 pm. But, due to the unpredictable nature of assignments it frequently used to get extended to 9:30 pm. My determination to develop my career further pushed me to prepare for the B-School entrance exams. Sleep was rarely part of my daily agenda during this period. After 12-14 hours of work, preparation for entrance exams was hectic. I was discouraged by the crowd around me for going back to school again. They believed that an MBA is only useful as a degree on paper which I vehemently disagreed with. I tried hard for one year and gave my first shot at the exams in 2017 which was not successful. People tried comforting me by pointing out my cushy salary. But I was not one to rest on my laurels and remain satisfied in my comfort zone. I tried hard again to spend more time on education, getting 2-4 hours of sleep a day. Even my family members started to worry. They advised me to take rest. But I was adamant to get into a reputed B-school and chase my dreams. My hard work paid off. All my doubters were silenced after seeing my name among the admits to XIMB. I am currently working hard in XIMB to fulfill my dreams and add new feathers to my cap.

#ABGLP 

#ABGWOOME 

#XIMB