Why Aditya Birla group is big in your life?
Aditya Birla has grown tremendously as a group in India, and achieved the status of 3rd largest Indian conglomerate in private sector. It has made its presence in various sectors and grown big and acquired many firms to make it a big name in the market. It has improved its fashion business by acquiring many known brands and improving its status in the industry with established brands under its name. Aditya Birla group has shown that after acquiring, maintaining the brand name is essential for surviving in a particular industry. It has proven its worth, by growth of Pantaloons, Louis Philippe, Allen Solly, Van Heusen, Peter England and Forever 21. These well- known brands are living well under the group which has helped these grow separately, and maintained their identity and individuality with the customers. With so many names mentioned as above, it seems to have captured a great share of Mens Formal and Casual wear at good to premium stores. And after entering in collaboration with Forever 21, It has started to take over Women clothing market as well.
With its presence in Cement industry with Ultra tech and Grasim, and Telecom services and many other sectors , Aditya Birla group has touched almost all Indians in some or the other way, showing the depth of the business they are going in. It also clearly states their big ambitions to constantly improve top and bottom line both and spread across as many industries as possible. Their large goals and the manner they try achieve them, is one sure shot way of ensuring that they are a big brand which every global citizen would recognize and find attractive.
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