The biggest thing which set apart SPJIMR for me was the concept of specialization. Each PGDM student is selected for one of the four specialization namely Marketing, Finance, Information Management and Operations & Supply Chain. I was interested in making a career in marketing and therefore wanted to study in-depth about it. SPJIMR gave me the option to do so. However, this didn’t imply that the other specializations were to be ignored. Every student follows a common curriculum in the first year where the basics of all specialization are taught. This makes one a ‘Jack of all trades, master of one’.
The other interesting features of the PGDM curriculum which attracted me were Global Fast Track (GFT) programme, Abhyudaya and Development of Corporate Citizenship (DOCC). GFT is a three-week program where the PGDM students attend classes in a top American business school based on their specialization. Abhyudaya is a year-long program where each PGDM student is assigned a ‘Sitara’ to mentor. A ‘Sitara’ is a bright and promising school student from a humble household in Mumbai. Every PGDM student is supposed to visit his/her mentee’s home for a fixed number of times to mentor the ‘Sitara’ in domains such as general awareness, communications skills or digital literacy through interactive sessions. DOCC is a course in which the PGDM students take up a project in rural India to develop social sensitivity and unstructured problem-solving skills. As someone who wants to be a marketeer, it is necessary for me to understand people from various classes and societies. Therefore, these facets lured me towards SPJIMR.
Finally, the chance of living in the dynamic city of Mumbai with its rich heritage and multitudes of opportunities, acted as a cherry on top, making SPJIMR the most ideal place for me.
- Akshat Bhattacharjee
PGDM Candidate, SPJIMR Mumbai
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