Grasim Industries Limited, the textile manufacturer of the ABG, started in 1947 in India and since then it has grown into an eminent global player. In 2015 they introduced “LIVA”, a clothing brand - “fluid fashion” as they call it. It’s a naturally created fabric and also eco-friendly. What’s more stylish than wearing fashion with pride of preserving mother nature! #FEELSGREENFEELSGREAT.
“The dress must follow the body of a woman, not the body following the shape of the dress” (Hubert de Givenchy). I was moved when I first read this statement, as I have faced weight issues throughout my teenage. LIVA is a customer-friendly brand that believes in celebrating every curve of a human body with its breathable and comfortable clothes and yes with no compromise on fashion too.
"What you wear is how you present yourself to the world, especially today when human contacts are so quick. Fashion is instant language." (Miuccia Prada). LIVA clothes ooze confidence when you wear them be it maxi skirts, designer palazzos or sarees. There are hints of what you are in what you wear and I being both an environmental activist and a fashion freak always needed something that’s not harsh on nature and finally, there is a brand with a conscience because of the ABG that always innovates with a purpose of having a BIG impact.
PART B: How you overcame challenges to achieve your ambitions in life so far
Rajasthan – what comes in your mind when you read this - Culture? Traditions? Child Marriage? Women Education? Yes, education! I hail from a conservative family in which the onus to carry the dignity of the family is on the shoulders of a girl child. I completed my education up to graduation in Jaipur itself, my hometown. When I got selected in IIM Trichy for higher education my family except for my mother, was reluctant of the idea of me leaving the state. My mother – the lady who supported my dream throughout, went against her husband, her in-laws just to fulfill my dream, that took one month of convincing from her and my part. Imagine when you have to struggle even for studying and that too in one of the top management institutes of the country. The problem is a lack of education and societal norms that are still holding back the growth of women in our country. A lot has improved over the years but what really needed is the change of mindset. Today, I am here studying at IIM Trichy with the best minds of the country and writing this article, I still have the dreams of being big in corporate world but I also want to become my mother; woman who will help other girls to fulfill their dreams just like my mother did for me; a woman who will change the mindsets about education and women rights. I got the opportunity at the age of 20 but I want other girls to have it well before as this is their basic right.
ABGLP WOO ME SEASON 2 IIMTRICHY
#ABGLP Woo Me - Season 2
#IIM Trichy
Comments
Jhalak Shishodia
Beautiful and hard working girl ❤
15 Jul 2019, 09.37 PM
Aniket Aryan
Possibly the best narration of a journey to IIMs. Thanks for sharing.
15 Jul 2019, 10.41 PM
Shivya Arora
Good one! Thanks for sharing.
15 Jul 2019, 11.10 PM
Aditya Pandey
Well said
15 Jul 2019, 11.23 PM
Keertana Sarvani Tungaturthy
Elegantly drafted, A heart touching article. Thanks for Sharing.
15 Jul 2019, 11.23 PM
Anamika Gurjar
Loved it with such a creative touch and Inspiring. Keep up the good work.
15 Jul 2019, 11.34 PM
ankita sharma
Didn't know people go through that too nowadays. Great witty article, would love to read more from you.
15 Jul 2019, 11.47 PM
ann d.
Thanks for sharing. You're sure are an inspiration. I had a feeling sort of it is written by Carrie Bradshaw. You got potential.
15 Jul 2019, 11.57 PM
PRABIR MAHATO
A learner
Beautifully written.
16 Jul 2019, 12.02 AM
Kriti K
Really great one, thanks for sharing.
16 Jul 2019, 12.10 AM
Mahima Mahima
Mahima IMT Ghaziabad
Well said!
16 Jul 2019, 01.21 AM
Bintu Sharma
Old enough to know better.
Those who strive eventually always succeed. Love and Blessings your way.
16 Jul 2019, 01.24 AM
Vartika Sood
I could relate to most of the things! Thanks for sharing your journey... Inspiration for many
16 Jul 2019, 01.26 AM
Nimisha Agarwal
An enthusiast
Well said.
16 Jul 2019, 01.45 AM
Piyush Mehta
I believe in myself..
Very inspiring
16 Jul 2019, 08.59 AM
Vaishnavi Tekade
Very well penned. Thanks for sharing!
16 Jul 2019, 09.02 AM
Abhishek Sagar
Way to go girl. Hope you get all that you wish for and more
16 Jul 2019, 09.07 AM
Faiza Khan
First year MBA student at SCMHRD, Pune
Good one
16 Jul 2019, 10.29 AM
akansha trehan
well written and would love to read more of your articles!! So keep writing girl.
16 Jul 2019, 01.15 PM
Payel Sen
Payel Sen. Persuing pgdm marketing in ImT ghaziabad
Well written
16 Jul 2019, 06.44 PM
naresh nagar
Well said , your mother is a inspiration for many women
16 Jul 2019, 10.15 PM
naresh nagar
I knew a girl Muskan,14, who dropped her school after 5th standard Just because she is a girl. She is very good in studies.Her parents works at my farm as a labour, whenever I went to my village I asked them to restarts her school and told them about all government financial assistance for girls education just because her life not ruined as a labour she has a chance to decide her rest of life , but unfortunately every time her mother smiled and said “ लड़की हे , ज़्यादा पढ़ लिखकर क्या करेगी “
16 Jul 2019, 11.23 PM
Kshitiz Sharma
DC is better than marvel.
Unique, creative & inspiring. Hope to see you at JLF soon! All the best.
17 Jul 2019, 03.38 PM
madhumita Gurjar
Very nice article.keep it up.good luck dear.
17 Jul 2019, 05.58 PM
nitesh garg
I am a civil engineer.
Good article . I wish you achieve your goals
17 Jul 2019, 06.41 PM
Hemraj Gurjar
I completed my graduation from Rajasthan technical university At present i am employee of SHIPPL company . I am the part of Indian youth delegation which is visited Bahrian under the Ministary of youth and sports India
A heart touching article A big salute to your mother she make a coordination b/w your dream and family . Wish you All the best and achieve your goals that you wish
17 Jul 2019, 07.02 PM
pushpendra rawat
I completed graduation in civil engineering
Well said .wish you achieve your aim
17 Jul 2019, 09.17 PM
ajay Singh
I am employee in Shippl group
Heart touching article. Wish you all the best. Your mother is inspiration for other women
18 Jul 2019, 12.23 PM
R K Patel
I am government employee in lok aadalat
Nice article . You are an inspiration for our community . Wish You all the best
18 Jul 2019, 12.54 PM
Vicky Pareek
I am accountant in shippl company
Well said Wish you all the best
18 Jul 2019, 01.13 PM
Abhishek Gurjar
अति उत्तम ! आपका भविष्य उज्जवल हो ! शुभकामनाऐ ।
20 Jul 2019, 04.12 AM
Santiswarup Mishra
She's a Wallflower. She sits back & takes a gaze at the simple ordinary things. What's next? You'll see her making the mundane ordinary things become extraordinary. That's her talent. She's also a persistent fighter. She dared to think that she could move the mountain. And her career tells the same story. She has an eye for curated fashion & a soft corner in her heart for mother nature. She has already done her part of empowering women from a region, where she belongs to & she's looking forward to be the gold standard of change. Beautiful article Ameesha. Well written. Please come up with more.
21 Jul 2019, 02.57 AM