- Mentions of your company and your products.
- Industry news.
- Customers comments that include brand mentions.
- Competitor’s activities on social media.
Social listening can be done by finding power users, listening to competition and using analytics. Find out more about social listening and various strategies in the video above.
Key Takeaways from this video:
- Be a part of social media conversations that are relevant to your consumers or offerings.
- Set up customer support accounts and let customers know how they can reach you via social networks.
- Respond to all consumer feedback, but implement only relevant changes to your offerings.
- Always respond to complaints or queries on social media.
- Follow social media accounts of various power users and engage with them.
- Build tester communities with the help of power users, who have a large fan base on social media.
- Let them use your products, brand, social media handles, ET. AL. to create conversations about your business.
- Keep a track of competition by monitoring their social media communities.
- Measure your social media performance daily and find out how each post, article, like or follow is received.
This chapter on social listening is part of the unique "Social Media Marketing For Beginners" Masterclass by Konversations.com. Unlock the full masterclass here. OR check out the free sample here.
Social media marketing is an essential ingredient to the success of any business today. Are you dabbling in the ocean of social media? If yes, find some gems that will help you navigate this vast area in this unique course on "Social Media Marketing For Beginners." With this masterclass, you will learn how to use this interactive medium for business.
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