Cookware is nothing but Peter England serving Mainstream class.
Modern Cookware is our Van Heusen, usually dealing in luxury clothing in formals.
Platinum Cookware is our Allen Solly trying to bridge the gap between former two.
Metropolitan Cookware is our Louise Phillippe offering luxurious formals as well as casuals.
2.) The second reason could be Mergers and Acquisitions.
In retail industry M&A are very common. In the above analogy if I didn't start any of the banner either I could create one of my own or if I have the capacity and cash (or equivalent) I'll acquire the banner and continue under same name due to its popularity and market share. Though over time I can try to finish it and establish my own name but at times it doesn't works (Coke tried to eliminate Thumbs up market share but it couldn't, thus continued with it)
3.) As I mentioned earlier If they won't, someone else will.
These (Aditya Birla's) brands will arbitrage each others business a little but in whole they will add lot more market share and revenue to the company. If we had exactly competing brands (Hypotheticaly if KFC and McDonald's were owned by same retailer) then also this strategy will be important as if I don't like KFC I'll move toward McDonald's. This can also happen if I get bored from one brand.
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