BIRLA BUILDING U- Aniket Singh, IIM Udaipur

SHOT: 1

The year was 2007. A family moves to Meerut after having served in the Indian Air Force with dreams of living in a house of their own. The first thing they do on moving is get a SIM Card of the locality and tell their loved ones that they have reached safely and how much they miss them. 

Enters the LEAD ACTOR of the story, wrapped up in a yellow coloured packet, all new and shining, IDEA. And the moment it comes out to show its aura of an actor, he says the lines which has already won hearts of millions in its signature style, WHAT AN IDEA SIR JI! And the magic happens, the family is in love with the lead and welcomes him with wide open arms. And the rest as they say is history.

 

SCENE: 2

SHOT: 1

The family is performing the Hindu rituals for bringing in good will before the beginning of any large project. And this time, this project is their dream, their own house. The very first of the bricks are to be placed with the blessings of Hindu deities. The bricks are waiting for their life partners, their partners in crime, their better half, the cement. And this time, its none of the ordinary ones. The world’s best engineers have formulated and created a superhero, one who doesn’t have his underpants out of their pants. And as we know of him today, it’s THE ENGINEER’S CHOICE, the ULTRATECH CEMENT. He enters the scenario and partners up with the love of his life, the bricks and creates the perfect home for the family, who dreamt of a house. 

 

SCENE: 3 

SHOT: 1 

Its been 6 years now, and the family sends out their prodigal son for his further education. The son leaves his Superhero home with an Idea to add on endeavours into his life. Some time passes, and the son realises its time to get out of his inner shell and get a makeover. He searches for some consultants and fashion designers that could help him and bring out the best version of himself. And on his search mission he stumbles upon a piece of paper, carried towards him by the strong winds. It is rightly said that if you really desire something from the heart, the whole universe will work towards getting you that. 

He takes a glance at the piece of paper and finds the contact information of a fashion designer. Without no second thoughts, he calls upon the contact number, and hears a lady from the other side of the phone. He asks for the address of her studio and finally reaches his destination. The beautiful designer greets the son and the both exchange their names. He says, “Hello, I am Selva.” And she responds, “Hello, I am Pantaloons”. The way they both exchanged their names and smiles, it felt like love at first sight. 

She starts to notice him and his thoughts and in no time, comes up with a collection of apparels just curated for him.  And the boy is just in awe of the makeover he gets from this designer. He doesn’t leave her and stays in close contact with her, build the most amazing relationship. 

A few years pass, and the girl plans to surprise him with a gift for his new venture of stepping up into the corporate world. The boy, now turned into a man, is surprised to find the exclusive Business collection from the designers of Van Heusen, Louis Philippe and Allen Solly and has tears of love in his eyes. He has no words for what Pantaloons has done for him. 

All in all, no one has any idea what a single company, popularly named ADITYA BIRLA GROUP has done for such millions of families with the plethora of their entities just to fulfil the smallest of people’s needs.