Challenges Define Us_IMI New Delhi

How has ABG affected me?

Aditya Birla Group is a conglomerate that has its interests in a variety for businesses ranging from cement to financial services to apparel. The telecommunications major Vodafone-Idea Cellular is also part of the Aditya Birla Group. With its across sectors presence ABG has been a part of not just mine but of most Indians’ in some way or the other. The group chairman is commonly referred to as the textile king of India with ABG holding the licences to sell most of the major apparel brands in India.

Like any other millennial even I am fond of wearing apparel from brands like Louis Philippe and Allen-Solly which help me to distinguish myself from the crowd because of their uniqueness and they make me appear crisp. The offerings from these brands are relatively easy on the pocket for a student and last long because of their superior quality thereby making it my preferred choice of apparel.

In this age of technology, telecommunication plays a major role. The ABG with its offering Vodafone-Idea Limited is at the forefront of it. Most of us have our friends and relatives who reside in different parts of the world. What helps to keep these bonds strong despite the physical distance is the advent of 3G and 4G because of which we can be a part of all the important moments in our loved

ones lives. Vodafone-Idea has been at the forefront of technological advancements in India and I have been using the same to stay close to my near ones for as long as I can remember.

The contribution of ABG in my life is so vast that if I were to narrate every instance when I have used an ABG product this essay would turn into a full-fledged novel.