One of the main highlights of E-Illumina 2020 was the Virtual PET LOVERS MEET, a first of its kind pet parents meet, hosted in association with Pedigree, Whiskas & IAMS. The show received participation from pet parents from all over India who participated in fun quizzes, pet dress up competition and lucky draw events. The show also included a vet seminar given by Dr. Umesh Kallahalli, Director Scientific Affairs at Mars Petcare. Dr. Kallahalli covered various topics related to pet nutrition and pet care. It was a unique experience for everyone to meet the lovely pets virtually.
Illumina leveraged the digital platforms to enhance social media engagement. This was done through a dedicated website, launching a facebook event and collaboration with multiple social media influencers for more reach. The event observed an engagement of over 1 lakh.
The fun-filled day ended on a happy note, as the students of MDI were entertained by the stand-up comedian Aakash Gupta. Although it was a virtual event, it did not stop the students to make the most of it. It was fun-filled evening full of jokes and humorous interaction between the students and Aakash. The students also got a break from their schedules with this event.
E-Illumina 2020 was a huge success as all events received great participation from across India, even in the virtual set-up!
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