The second month was about supervising their BTL marketing activities, which involved checking on the progress of the work for their newly launched campaigns and also getting vendors and negotiating with them for the planned campaigns.
In all my mentor Mr. Angshuman Ghosh helped me in understanding the working of the marketing domain to the best, as my stint was of just 2 months and yet I could have such an experience. He also motivated me to put forth my ideas and actually measure the feasibility of the same, and gave me all the opportunity to explore my creativity.
The company paid fairly well stipend considering I am a fresher. The work culture of the company is also rapidly changing as more and more youngsters are joining. Although the company is in its growth stage it reflects on how well it is doing with the rate it is expanding
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