Which ABG Company would you want to work for and why?
My previous work experience and my first year at JBIMS helped me develop an interest in Marketing. If given a chance to work with one of the companies of the Aditya Birla Group, I would love to work for Aditya Birla Fashion and Retail Limited (ABFRL) as it would give me a great opportunity to apply my marketing concepts and learn a lot about brands, consumers, etc. Working on some of the most famous brands like Pantaloons, Van Heusen, Louis Philippe, Peter England, Allen Solly, etc. would not only help me learn about the fashion and retail industry but also in learning about building successful brands, understanding consumer behaviour etc. Also, I believe the company is very exciting to work for as you are always on your toes in this industry and learn something new every day. The thought of launching a new fashion brand or launching a new campaign for an existing fashion brand or even conducting market research to gain consumer insights is something that excites me and motivates me to work for a company like ABFRL.
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