For Love Life At IIM Bangalore - 10 Professional Ways To Get A Girl Friend 

• Do VRIN analysis of your resources and capabilities and shortlist ones which give you sustainable competitive advantage.
• Viable segments avoid older and committed women.
• Start with mass marketing and funnel into a niche market.
• Don’t go way too beyond your league

Positioning:

1. Competitor Benchmarking

Groom yourself, go to gym, make some dole-sholes… monetize your resources which are valued by the customer segment. This will increase your bargain power exponentially but will also help you in your final sales pitch (the proposal); Generate POD’s and maintain POP’s

 

2. Optimize communities

Get into one of the big 4 clubs which gives you same stature like joining one of the big 4 consulting firms

 

3. Social media marketing

• Be strategic, time your market releases (changing your profile picture)
• Engage in the principles of integrated marketing – like, comment, share

 

4. Re-contextualize global eyeballs

Generate publicity buzz about you through making confessions in confession pages. Owned media - you wrote it yourself; Paid media - Lure your friend to shut up and not reveal; Earned media - when your friends and class mates talk about it

 

5. Increase your brand awareness and brand re-call

Initiate direct marketing programs

•             One-line touch point – Send her a facebook request
•             Offline touch point – Go talk to her one-on-one

 

6. Target collaborative users

Network in parties, classrooms, sports etc to utilize grape vine to convey veiled message to the target.

 

7. Syndicate one to one infomediaries - Push marketing by not hesitating and going right way to her room - flirt, lend a crying shoulder

 

8. Cultivate dynamic partnerships with the duff

 

9. Stream line mission critical methodologies and extend synergistic initiatives

She gets a C and your knowledge sharing and late night studies suddenly becomes mission critical. Make most of it.

 

10. Final call to action for target retention – Prepare a holistic sales pitch comprising value add deliverables.